The Google Shopping Campaign Program is really nothing more than an ad format on Google Adwords. If you've used Google Adwords before, you already know that until Google Shopping came along, it only showed text ads along with organic search results.
With the Google Shopping Campaign program, you can create product listings that will appear on Google's organic search. What are the advantages of using this ad format?
If you own a website that sells physical products, you could get more visitors to your website. It's no secret that between text ads and product listings, the latter converts better. And while most people are blind to banners, people are actually drawn to products listing.
If you have done any shopping on the internet, then you have seen google's shopping results at the top of your screen when you search for a product. Google has the advantage of having access to every site on the internet, with this power Google is able to find you almost any product at the best price.
The Google Shopping Campaign program should become a very useful tool to make your products more eligible. It should increase your conversion rate since users will not have to follow a link to learn more about the product but can instead make their decision based on the information displayed in the ad. Shoppers should be able to compare products much more easily and make a decision based on the product information.
The Google Shopping Campaign Program was launched in October 2013. The jury is still out on whether they work or not because it's relatively new. But if you sell physical products, you should try it. Make sure to read the instructions carefully though. Otherwise, you might end up with unwanted surprises.
With the Google Shopping Campaign program, you can create product listings that will appear on Google's organic search. What are the advantages of using this ad format?
If you own a website that sells physical products, you could get more visitors to your website. It's no secret that between text ads and product listings, the latter converts better. And while most people are blind to banners, people are actually drawn to products listing.
If you have done any shopping on the internet, then you have seen google's shopping results at the top of your screen when you search for a product. Google has the advantage of having access to every site on the internet, with this power Google is able to find you almost any product at the best price.
The Google Shopping Campaign program should become a very useful tool to make your products more eligible. It should increase your conversion rate since users will not have to follow a link to learn more about the product but can instead make their decision based on the information displayed in the ad. Shoppers should be able to compare products much more easily and make a decision based on the product information.
The Google Shopping Campaign Program was launched in October 2013. The jury is still out on whether they work or not because it's relatively new. But if you sell physical products, you should try it. Make sure to read the instructions carefully though. Otherwise, you might end up with unwanted surprises.
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