In fact, I think that the public relations that include content that is distinct new medium to enhance the search results for websites across the Internet. I see that a large number of people join me this belief, but if we accept the argument, that this is true, how companies can benefit to the fullest extent of the role of public relations in order upgrading the company's website on the search engines? Here's 15 steps to enhance the appearance of your positions in the electronic search results:
1. Create an account on (Google +):
It is obvious that for (Google +) growing importance in improving the search results; because the site Google preferred network owned by a (Google +), so you have to take advantage of this fact and to create an account on this network, and make enough time to attract followers and continue with them. If you are interested in something copyright and intellectual property, Tighten your publications and your website with your (Google +), and then publish the content of distinct and enclose with your own logo at the end of each article written so that the site Google from selected, and shown with the search results about you automatically.
2. Based on reliable coverage for public relations
You can do so by ensuring that the information is relevant and accurate and not propaganda, and coverage may come from you or from a client wants to tell a story with meaning and credibility of the benefit of others. Often considered the views of prominent journalists, writers accurate and reliable. As for what is published on the pages of blogging has potential health or wrong, so you have to take this point seriously. And also to be aware that the coverage of the media can have a strong spread of a much wider thousands of links that are placed in the source -
3. Your campaign for the leadership of the intellectual
Try to provide information relevant to serve your readers, and established a program to deploy and developed content that serves your market, taking items Find topics and keywords. Create and notebook editorial content appropriate prepared by you or others to meet the needs of your audience, then be sure to write meaningful, which falls on the more ideas and meanings, and enjoy greater confidence among the public. -
4 . Mark your item is compelling :
Select titles and themes and images are characterized by force , and turn the process of brainstorming with clients . And also ask your readers to make suggestions about topics that interest them and relate to them more .
5 . Post your items via media -related :
Grandfather blogs with themes powerful and relevant as you write about him, and ordered him to have the audience care about , to be able to communicate with him on a consistent basis . You have to think about the content opportunities and deal with it very carefully. Also participated actively in the comments and dialogues that come in response to your articles , and I work to give back to those experts who recommend reading your articles , through the presentation of their content outstanding and useful to your audience .
6 . Take advantage of social networking sites :
Post talks and threads through your accounts in social networking sites ; since the benefit of these sites is an art and note at the same time , it is not just a tool to promote yourself . It is surprising that a lot of organizations and professional authors forget this simple step . Also make sure that you provide useful information , and that you are involved in a debate with permanent institutions , managers and other readers ; This is leading to increased readings and posts enjoyed by your site or your content , also enhances the level of real participation .
7 . The values of the user experience :
He and the values of the elements included in the analysis of your website , such as : the rate of visitors , and the time they spend in browsing, and the number of pages that Istardunha . For example, it is not useful at all to attract a segment of the audience is moving an average of only 7 seconds to read the article , though many number of members; These visitors have arrived at your site by accident and do not have the desire to follow the content of what is published .
8 . View tools and processes free downloads :
Beware of misuse of this method or exaggeration in it. If you have the availability of useful content you want to share , you can then be exposed to others . In this case , you have to find a way to see the email addresses of people who have downloaded this content you provide.
9 . Established the structure of the active site :
When you create a website for your company , do not think about the technical issues and the programming language that works to improve the appearance of this site in the search engines , but also what you can do to improve the process of browsing the site to make it easier for users.
10 . Cooperation with the experts :
Grandfather link with the leaders and other experts in your field , by citing testimony ( with put links ) or publish dissenting opinions to them in a civilized way , to allow the creation of a constructive dialogue and a deeper level of thinking process .
11 . Provided excellent customer service :
The process of communication in times of critical key element here ; If you have a customer feel resentful , you have to talk to him frankly and objectively. He tried to take all the necessary pre-emptive measures to avoid aggravation of the problem.
12 . Then follow up on social networking sites :
Make sure you give the necessary attention to the question of " reputation management ." It is one of the important aspects that should be applied regularly to see how the popularity of personally or enjoyed by the company . And watched the auto-suggestions issued by Google , and found the flood of complaints and negative views about a person or an organization , check deeper . As you have to deal with any false information in a constructive and appropriate .
13 . I work with supporters of the brand:
There are tools to help you paid to know supporters of the brand and how to communicate with them , but the easiest is to conduct studies that are simple to explore the reactions of customers. Once you know who they are Maadok the Major , very optimal ways to communicate with them and reward them by inviting them to integrate their reviews and opinions on sites visited by your potential customers constantly .
14 . Be sure to transparency :
Stay away from the use of deceptive techniques in terms of public relations to improve search results, and be clear about everything you do . For example : When a phone call taking place in the field of public relations or sales , it is clear you are doing it for a particular purpose . So , you have to authorize the other party to that end since the start of the call or talk . Not equivocate to speak, and made those who listen to you compelling reasons may pay to respond to you.
15 . Use the promotional methods to increase the realism of thy search results :
Seek the help of some effective means : Make people walk in to your page via Facebook , to get additional discounts when buying. , And the marking of your company via Facebook Photos and Bandreast and Anstagram , to improve the likelihood of appearing in search results. The consortium for the audience the opportunity to download video clips related to their experiences , which can be labeled and put links to your software or your company and Takrenha on YouTube, to ensure that the research tools to find this material again and again.
1. Create an account on (Google +):
It is obvious that for (Google +) growing importance in improving the search results; because the site Google preferred network owned by a (Google +), so you have to take advantage of this fact and to create an account on this network, and make enough time to attract followers and continue with them. If you are interested in something copyright and intellectual property, Tighten your publications and your website with your (Google +), and then publish the content of distinct and enclose with your own logo at the end of each article written so that the site Google from selected, and shown with the search results about you automatically.
2. Based on reliable coverage for public relations
You can do so by ensuring that the information is relevant and accurate and not propaganda, and coverage may come from you or from a client wants to tell a story with meaning and credibility of the benefit of others. Often considered the views of prominent journalists, writers accurate and reliable. As for what is published on the pages of blogging has potential health or wrong, so you have to take this point seriously. And also to be aware that the coverage of the media can have a strong spread of a much wider thousands of links that are placed in the source -
3. Your campaign for the leadership of the intellectual
Try to provide information relevant to serve your readers, and established a program to deploy and developed content that serves your market, taking items Find topics and keywords. Create and notebook editorial content appropriate prepared by you or others to meet the needs of your audience, then be sure to write meaningful, which falls on the more ideas and meanings, and enjoy greater confidence among the public. -
4 . Mark your item is compelling :
Select titles and themes and images are characterized by force , and turn the process of brainstorming with clients . And also ask your readers to make suggestions about topics that interest them and relate to them more .
5 . Post your items via media -related :
Grandfather blogs with themes powerful and relevant as you write about him, and ordered him to have the audience care about , to be able to communicate with him on a consistent basis . You have to think about the content opportunities and deal with it very carefully. Also participated actively in the comments and dialogues that come in response to your articles , and I work to give back to those experts who recommend reading your articles , through the presentation of their content outstanding and useful to your audience .
6 . Take advantage of social networking sites :
Post talks and threads through your accounts in social networking sites ; since the benefit of these sites is an art and note at the same time , it is not just a tool to promote yourself . It is surprising that a lot of organizations and professional authors forget this simple step . Also make sure that you provide useful information , and that you are involved in a debate with permanent institutions , managers and other readers ; This is leading to increased readings and posts enjoyed by your site or your content , also enhances the level of real participation .
7 . The values of the user experience :
He and the values of the elements included in the analysis of your website , such as : the rate of visitors , and the time they spend in browsing, and the number of pages that Istardunha . For example, it is not useful at all to attract a segment of the audience is moving an average of only 7 seconds to read the article , though many number of members; These visitors have arrived at your site by accident and do not have the desire to follow the content of what is published .
8 . View tools and processes free downloads :
Beware of misuse of this method or exaggeration in it. If you have the availability of useful content you want to share , you can then be exposed to others . In this case , you have to find a way to see the email addresses of people who have downloaded this content you provide.
9 . Established the structure of the active site :
When you create a website for your company , do not think about the technical issues and the programming language that works to improve the appearance of this site in the search engines , but also what you can do to improve the process of browsing the site to make it easier for users.
10 . Cooperation with the experts :
Grandfather link with the leaders and other experts in your field , by citing testimony ( with put links ) or publish dissenting opinions to them in a civilized way , to allow the creation of a constructive dialogue and a deeper level of thinking process .
11 . Provided excellent customer service :
The process of communication in times of critical key element here ; If you have a customer feel resentful , you have to talk to him frankly and objectively. He tried to take all the necessary pre-emptive measures to avoid aggravation of the problem.
12 . Then follow up on social networking sites :
Make sure you give the necessary attention to the question of " reputation management ." It is one of the important aspects that should be applied regularly to see how the popularity of personally or enjoyed by the company . And watched the auto-suggestions issued by Google , and found the flood of complaints and negative views about a person or an organization , check deeper . As you have to deal with any false information in a constructive and appropriate .
13 . I work with supporters of the brand:
There are tools to help you paid to know supporters of the brand and how to communicate with them , but the easiest is to conduct studies that are simple to explore the reactions of customers. Once you know who they are Maadok the Major , very optimal ways to communicate with them and reward them by inviting them to integrate their reviews and opinions on sites visited by your potential customers constantly .
14 . Be sure to transparency :
Stay away from the use of deceptive techniques in terms of public relations to improve search results, and be clear about everything you do . For example : When a phone call taking place in the field of public relations or sales , it is clear you are doing it for a particular purpose . So , you have to authorize the other party to that end since the start of the call or talk . Not equivocate to speak, and made those who listen to you compelling reasons may pay to respond to you.
15 . Use the promotional methods to increase the realism of thy search results :
Seek the help of some effective means : Make people walk in to your page via Facebook , to get additional discounts when buying. , And the marking of your company via Facebook Photos and Bandreast and Anstagram , to improve the likelihood of appearing in search results. The consortium for the audience the opportunity to download video clips related to their experiences , which can be labeled and put links to your software or your company and Takrenha on YouTube, to ensure that the research tools to find this material again and again.
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