Facebook has a new feature intended to boost post click throughs. In only a few steps you will be able to add "call to action" buttons to your Facebook page. So far, testing indicates this will improve number of clicks. For example, you might post a notice about a webinar or newsletter and include a call to action. Facebook advertisers can also use call to action buttons.
When you use the call to action button for advertising, you will first need to install the Power Editor tool provided by Facebook. This is a simple task that anyone can perform. First you must install Google Chrome browser. The Google Chrome download site provides more instructions on installing and using the Power Editor.
After you have Power Editor, you just check to be sure you can see your page in the sidebar on the left. The editor allows you to manage lots of pages, so you will probably see other pages listed there as well. At this point, you can go to the call to action button and create an advertisement or a post. Just follow these steps.
You can write your text, add a picture and create a link and headline then add your call to action. Choose whether the post is an ad or a simple post. You'll see the choice at the bottom. After you've finished composing your ad or post, you can preview it. Remember to publish it or set a time and date for it to be published. Click the green upload changes button at the top of the page.
The call to action button is not a huge change; however, it is very helpful in getting people to act on the things you post. All in all, it is a very nice improvement.
When you use the call to action button for advertising, you will first need to install the Power Editor tool provided by Facebook. This is a simple task that anyone can perform. First you must install Google Chrome browser. The Google Chrome download site provides more instructions on installing and using the Power Editor.
After you have Power Editor, you just check to be sure you can see your page in the sidebar on the left. The editor allows you to manage lots of pages, so you will probably see other pages listed there as well. At this point, you can go to the call to action button and create an advertisement or a post. Just follow these steps.
You can write your text, add a picture and create a link and headline then add your call to action. Choose whether the post is an ad or a simple post. You'll see the choice at the bottom. After you've finished composing your ad or post, you can preview it. Remember to publish it or set a time and date for it to be published. Click the green upload changes button at the top of the page.
The call to action button is not a huge change; however, it is very helpful in getting people to act on the things you post. All in all, it is a very nice improvement.
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