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How Internet Marketing Firms May Look At Instagram's Audience

By Robert Sutter


When it comes to photo sharing applications, it's hard to argue with the prominence associated with Instagram. Without question, it is one of the biggest names to consider and anyone who has used the site for a minimal degree of time can say the same. However, did you know that Instagram has another notch it can place in its proverbial cap? This has to do with the app's user base, and this is a point that Internet marketing firms will be able to cover.

Instagram recently announced that it had reached more than 300 million subscribers worldwide. This isn't a small feat, either, especially when given the fact that this exceeds the number of subscribers that exists on Twitter. In fact, this comparison has been made across a number of publications, if you perform a search on Google. It's not hard to see why, given the fact that Twitter is perhaps the number two social media channel behind Facebook.

This past March, it was observed that Instagram possessed 200 million users. Once Facebook bought Instagram the following month, though, it was easy to see that improvements would be made. After all, this is what progress entails, which is a point that firms such as fishbat will be unable to ignore. If you want to talk about what these improvements entail, there is quite a bit of discussion to be made across a litany of Internet marketing firms.

If you want to talk about specific improvements, authentication was spoken about in detail. The reason for this is because Instagram proposed a verification system, not unlike the one that Twitter uses, in order to confirm the legitimacy of pages for celebrities, actors, athletes, and brands in general. Given the popularity of Instagram, as a whole, it's not difficult to see why this will be integrated. To me, it'll only help to keep engagement in Instagram that much stronger.

Facebook has become one of the strongest platforms out there, and its influence on Instagram cannot be disputed. Instagram's broader audience is a strong point to associate with the photo-sharing app, so who knows what will happen in the next few years? I believe that only improved results will surface. Given the fact that most people would rather spend time looking at photos than reading walls of text, Instagram only has the potential to move up.




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