Quality content has always been an important part of SEO. In fact, in the year 2014, the content on your website is going to play an even bigger role in the ranking of your website. As you probably know, Google is constantly updating its Panda algorithm, which primary purpose is to weed out websites containing doorway pages or low quality content. In fact, the recent Panda 4.0 update has affected the search engine rankings of some of the biggest companies on the Internet.
For example, it is reported that eBay, one of the top online retailers has lost 80% of their organic rankings after the Panda 4.0 update. The main reason given is because most of their pages ranking on Google are simply doorway pages with little content and are plastered with ads all over the place.
Well, there is really no standard answer for this question because it really depends on the kind of sites you are talking about. Obviously, an ecommerce site is very different from a normal affiliate website. But for the purpose of simplicity, let us just talk about a simple affiliate website. As far as quality content is concerned, your article should at least be 800 words and above. And obviously, it should be written with your audience in mind. In other words, no keyword stuffing, just write naturally.
Personally, I have conducted a small experiment. I realized that it is now possible for an article to rank for hundreds or even thousands of long tail keywords without building too many backlinks. But for that to happen, you need to follow the guidelines mentioned above. Make sure the article is at least 800 words and written naturally without keyword stuffing.
The benefits of quality content is that it is now possible for a single page to rank for multiple long tail keywords. This is especially true after the introduction of the Hummingbird algorithm. Therefore, it makes sense for webmasters to spend more effort in deciding what to put on their website.
There has been a lot of arguments regarding what makes a content high quality. A few years ago, any 500 words article that is considered unique, and read well without any obvious grammatical or spelling errors is considered high quality. Although the argument is obviously flawed, as far as the search engine is concerned, it worked. Those articles do get ranked with enough backlinks pointing to them. Nowadays, in 2014, quality content has a very different meaning. Being unique is no longer enough for an article to be considered high quality. It should at least be good enough so that visitors will not click the back button as soon as they land on the page. After all, most marketers agree that bounce rate and time on site can affect your search engine rankings.
For example, it is reported that eBay, one of the top online retailers has lost 80% of their organic rankings after the Panda 4.0 update. The main reason given is because most of their pages ranking on Google are simply doorway pages with little content and are plastered with ads all over the place.
Well, there is really no standard answer for this question because it really depends on the kind of sites you are talking about. Obviously, an ecommerce site is very different from a normal affiliate website. But for the purpose of simplicity, let us just talk about a simple affiliate website. As far as quality content is concerned, your article should at least be 800 words and above. And obviously, it should be written with your audience in mind. In other words, no keyword stuffing, just write naturally.
Personally, I have conducted a small experiment. I realized that it is now possible for an article to rank for hundreds or even thousands of long tail keywords without building too many backlinks. But for that to happen, you need to follow the guidelines mentioned above. Make sure the article is at least 800 words and written naturally without keyword stuffing.
The benefits of quality content is that it is now possible for a single page to rank for multiple long tail keywords. This is especially true after the introduction of the Hummingbird algorithm. Therefore, it makes sense for webmasters to spend more effort in deciding what to put on their website.
There has been a lot of arguments regarding what makes a content high quality. A few years ago, any 500 words article that is considered unique, and read well without any obvious grammatical or spelling errors is considered high quality. Although the argument is obviously flawed, as far as the search engine is concerned, it worked. Those articles do get ranked with enough backlinks pointing to them. Nowadays, in 2014, quality content has a very different meaning. Being unique is no longer enough for an article to be considered high quality. It should at least be good enough so that visitors will not click the back button as soon as they land on the page. After all, most marketers agree that bounce rate and time on site can affect your search engine rankings.
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