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Christmas Email Marketing Ruined By Blacklists

By Faisal Rodgers


Blacklists are the black horse of doom for internet marketers around the globe. Nothing is worse than setting up your email campaign for Christmas only to find that your server has been blacklisted and all your hard work is landing squarely in the spam folder. If you are new to e-mail marketing, you might be wondering what this dreaded blacklist is, and how to avoid it - that, we can help you with.



The first thing the blacklist is going to do is be shared with other hosting companies. When the blacklist gets shared it often is going to prevent the emails that marketers are sending out from reaching clients who are on a specific server. When this happens it means the marketer is going to miss out on quite a bit of their traffic potential and this means they are going to notice a dramatic drop in their income.

There are hundreds of blacklists that are operated by a variety of parties making it much harder to get off the blacklist if you are unfortunate enough to end up there. The best thing to do is find out why you are on the black list and take measures to avoid it in the future.

As many marketers have discovered being placed on a blacklist for their website or email accounts is one of the worst things to have happen. However, this does happen and often happens at the worst possible time. To avoid this from becoming an issue people need to know about how a blacklist blast can ruin their Christmas marketing to guarantee they avoid making any mistakes that would land them on this list.

The best thing to do is to use a blacklist monitoring site to help you make sure you aren't listed anywhere. This will help you resolve the problem as quickly as possible. Investing in dedicated hosting is another measure you can take, as if you are sharing an IP with several sites and one is black listed that will bleed over to you as well.

As you all know, email marketing is one of the best forms of marketing and it is one of the oldest forms of internet marketing. Email marketing falls within the direct marketing triangle and it allows a marketer to directly engage with an audience. It allows the marketer to get quick results and to know if they have a winning campaign or a losing campaign. One of the great things about email marketing is how you can cheaply engage an audience such as people looking to buy mother's day gifts or people who are shopping during the Christmas season.




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