The existence of bot fraud has been around for a long time in the advertising industry. Why waste time on advertising personally, when bots can do the same job for you? This is the line of thinking that has been spread across the industry and is used by some of the most successful giants in the advertising world on a regular basis. It is all about cutting costs and maximizing time and that can only be done with bot fraud.
The reports that have started coming out have hurt the market's confidence however. Claims are being made that over half of the budgetary funds that are spent on advertising in the digital realm are done through bots. The goal is to use these bots to get to as many people as possible.
White Ops is the company that is going to be responsible for doing the month-long study and seeing how these major advertisers are running their businesses. It is important for them to provide clarity to this situation and see what the ground reality is with digital advertising and whether harsher restrictions are required.
White Ops will be looking to get this report in as soon as possible and have already started working on putting together codes and tricks. They will want to have everything in line to make sure they are able to track all of the bots that are out there working on behalf of the major advertisers around the nation. The goal is to not only reduce the amount of bot fraud, but to essentially get rid of it and this is the first step in the process.
Bot fraud has been going on for a long time ever since the digital realm became a viable solution to use for advertising. It has become the easiest way to get to the most number of people possible and as fast as possible too.
Bot fraud is the easiest way to make money for advertising firms and they know this is the way to go. However, is it truly an issue that could shake the market? The ANA certainly believes so and they have started to target the advertisers to see how far the problem truly goes.
The reports that have started coming out have hurt the market's confidence however. Claims are being made that over half of the budgetary funds that are spent on advertising in the digital realm are done through bots. The goal is to use these bots to get to as many people as possible.
White Ops is the company that is going to be responsible for doing the month-long study and seeing how these major advertisers are running their businesses. It is important for them to provide clarity to this situation and see what the ground reality is with digital advertising and whether harsher restrictions are required.
White Ops will be looking to get this report in as soon as possible and have already started working on putting together codes and tricks. They will want to have everything in line to make sure they are able to track all of the bots that are out there working on behalf of the major advertisers around the nation. The goal is to not only reduce the amount of bot fraud, but to essentially get rid of it and this is the first step in the process.
Bot fraud has been going on for a long time ever since the digital realm became a viable solution to use for advertising. It has become the easiest way to get to the most number of people possible and as fast as possible too.
Bot fraud is the easiest way to make money for advertising firms and they know this is the way to go. However, is it truly an issue that could shake the market? The ANA certainly believes so and they have started to target the advertisers to see how far the problem truly goes.
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