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Does Google Favor Videos In The Search Engines? Understanding Video Marketing

By John Musa


We are all aware that Google continuously updates their algorithms, and each update keeps online business owners wondering how it could affect their sales. Before, Google loves external and internal links - but it has been proven to be of no value today.



Firstly, they are ranked highly in the search engines. Nowadays video sharing sites are ranked highly in the search engines. Google also ranks the video sites highly. If you have been using Google to search for something, then you might have seen that a lot of YouTube videos appeared on their first page. There are also other video sharing sites that are mostly shown on their search results. This means that Google favors videos.

Videos - it has been found out that the percentage of websites ranking higher in search engines have hundreds, possibly thousands of videos posted on their blog, website and other video directories. These videos are now known to generate a good amount of traffic, improve SERPs, not to mention can also increase visitor engagement and sales altogether.

Search engines love content - there is no doubt about it. Today, it has also been found out that Google loves videos too! Statistics has shown that websites with YouTube videos have gained a huge advantage over those who do not utilize videos as part of their online marketing campaign. Considering that YouTube is now owned by Google, this would be the perfect place to start your video marketing efforts. Just like any other SEO strategy, you need to target the right keywords, use appropriate headlines, an engaging video description which links to your website.

To answer your question, does Google favor videos in search engines? YES! Why not take this advantage to create and upload videos to YouTube and other similar sites, and see improved search engine rankings. Have you noticed that your competitors have started gaining on you? Perhaps it's time that you start submitting those videos, optimize them with the right keywords and direct visitors to your site. The results, including the time frame may differ, but the important thing is, you're going to see improvements, if you've done video marketing the right way. Video marketing is a very powerful internet marketing strategy, and with all the changes that Google released, it's time to grab this opportunity and gain advantage over your competitors.

If you put videos on your own website, it can help your ranking too. First, a mix of video, articles, and pictures can give your visitors a variety of content. That might help you gather more visitors who stay on your site longer. Google tends to consider the time that people stay on your site, so that can actually help your ranking too! If you are frustrated trying to get articles to rank, why not try some videos?




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