More and more local businesses are turning to WordPress to meet their need for an affordable solution to publishing their own website for their business. Here are just a few reasons why. Ease And Speed Of Installation - WordPress is very easy to install. Even if you do it the 'hard' way, using the FTP to put the files in place and run the installation manually, it takes less that 5 minutes, giving rise to the phrase 'famous five minute install'.
WordPress is currently in use on around 800,000 web sites. It is a mature publishing platform and is extremely easy to use. An average user, with average keyboard skills and a fairly basic knowledge of IT - for example - a Microsoft Word user, will be able to get to grips with WordPress within an hour or two, and produce a professional web site with relative ease. Not only that, but there are hundreds, or thousands of video tutorials available on YouTube covering every conceivable task in WordPress.
WordPress Is Universally Used And Is Easy To Outsource - If creating a WordPress web site themselves is too much work, there is an huge community of WordPress developers capable of taking on the task. Not only professional developers but amateurs as well. Sometimes it seems as though everyone has 'a friend who does WordPress'.
Local Business WordPress Sites Are Easy To Get Ranked In Google SERPs - It is relatively easy to get your local business web site ranked in the search engine results pages for a several reasons. First, WordPress has a great internal linking structure using a system of categories, tags and archives.
Second, it has an auto ping feature that notifies, or 'pings' a list of websites and search engines when new content is added or pages are updated, thus telling search engines about new web sites and content as soon as it is published. This means that search engine spiders can quickly crawl the new content and add it to the index. These 3 reasons are why so many local businesses prefer to use WordPress to create their sites. They are easy to create or outsource and get ranked in the Google SERPs with relative ease.
The first thing that's great about WordPress is that you're able to just run the software on a server and it's set up for you. A local business would just have to read the instructions and they could potentially have a site up and running in a few minutes. Even some web hosting providers allow you to just use their dashboards to install a version of WordPress with the click of a button. Even if this is too tough for a business owner to do, it's very cheap to get assistance from someone to get started.
WordPress is currently in use on around 800,000 web sites. It is a mature publishing platform and is extremely easy to use. An average user, with average keyboard skills and a fairly basic knowledge of IT - for example - a Microsoft Word user, will be able to get to grips with WordPress within an hour or two, and produce a professional web site with relative ease. Not only that, but there are hundreds, or thousands of video tutorials available on YouTube covering every conceivable task in WordPress.
WordPress Is Universally Used And Is Easy To Outsource - If creating a WordPress web site themselves is too much work, there is an huge community of WordPress developers capable of taking on the task. Not only professional developers but amateurs as well. Sometimes it seems as though everyone has 'a friend who does WordPress'.
Local Business WordPress Sites Are Easy To Get Ranked In Google SERPs - It is relatively easy to get your local business web site ranked in the search engine results pages for a several reasons. First, WordPress has a great internal linking structure using a system of categories, tags and archives.
Second, it has an auto ping feature that notifies, or 'pings' a list of websites and search engines when new content is added or pages are updated, thus telling search engines about new web sites and content as soon as it is published. This means that search engine spiders can quickly crawl the new content and add it to the index. These 3 reasons are why so many local businesses prefer to use WordPress to create their sites. They are easy to create or outsource and get ranked in the Google SERPs with relative ease.
The first thing that's great about WordPress is that you're able to just run the software on a server and it's set up for you. A local business would just have to read the instructions and they could potentially have a site up and running in a few minutes. Even some web hosting providers allow you to just use their dashboards to install a version of WordPress with the click of a button. Even if this is too tough for a business owner to do, it's very cheap to get assistance from someone to get started.
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