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Choosing Custom Trade Show Displays

By Deanne Shepard


Trade shows and exhibitions are a great way to get your business noticed. However the difficulty can often be making your business stand out from others, especially if the exhibition is for certain types of trade where the challenge is for one farming tool company to stand apart from the other farming tool companies. One way of doing that is by creating custom trade show displays.

The benefit of customising displays is that you can have different ones for different types of show. Sometimes you may want a big booth that people can sit in and watch a presentation. Other times the space may simply not be available and a more traditional stand may be the appropriate option.

This is why branding and image are important. On a basic level you need to be sure that the images you put up are of the best quality. High resolution images and good quality printing will make your product and company look good and therefore people will be more likely to stop and talk to you.

If the images are fuzzy then people are less likely to stop. However there are other ways to get people to stop. Having your own booth or pop up display is a good way to physically differentiate your company from the others around you. Having your own modular display with a screen is a good way to get people to stop and find out more about what you have to offer.

There is also the issue of how you will transport the display. Ideally it ought to be something that can be taken apart and put back together reasonably easily. Transport should also be something that is factored into your budget.

Most displays will have a frame. Usually the frame will be made of steel. Some will be lighter or heavier depending on the manufacturer. What you choose will depend on how often you go to events and how much you have to transport them. Also before ordering check to see the guarantee on the frame as well.

In either case the right kind of frame for a booth or display is important. Steel is usually best. Some companies will say their frame will be more durable while others will market more on lightness. If you travel around a lot then a lighter frame will probably be the better option. In either case it is important to have something that is guaranteed and works in terms of keeping your display area held up.

There are numerous companies that can construct a custom display for you. It is worth looking in both your local area and online. You should also check for feedback online in order to find the most reliable companies and products to get the best looking and most reliable displays to suit your business.




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