The analytics company Adomic recently released its top ten list of mobile advertisers for the second quarter of the year. While in the list you will find the usual big techie suspects like Microsoft and Comcast, you will also find the big companies in other industries, including Progressive Insurance, mobile providers AT&T and Verizon, Capital One, LowerMyBills, Toyota and TransUnion.
While on PC-based Internet retailers are the top spenders of advertising dollars, on the mobile platform, there were only two that made it to the top ten list. Also, while American Express ranks top as the top single advertisers for PC Internet, it only ranked 30 in the mobile category. Here's the complete top ten list of advertisers in the mobile category: Progressive Insurance, AT&T, Microsoft, Verizon, Capital One, Comcast Corporation, LowerMyBils, Toyota, Amazon and TransUnion.
Anyway, it might surprise you to know that the top advertisers in the PC Internet category do not spend as much in mobile advertising. Such is the case of American Express. While it is the top single advertiser on regular Internet, it's at number 30 in mobile advertising spending. And there are many other big companies that are showing that kind of gap in regular Internet versus mobile Internet advertising. All that is expected to change, however, as more people turn to their smart phones instead of logging on to their computer in order to use the Internet.
If you're a company with a huge advertising budget, it would really pay if you spend some of your advertising budget in mobile advertising. Find a web developer who can create a great mobile ad so you can attract new customers.
Mobile internet is expected to increase in popularity within the coming years. Nobody expects it to slow down any time soon, even with new Internet gadgets like the smart watch.
From the top one thousand mobile advertisers, the majority of campaigns are bought programmatically versus desktop. In terms of percentage points, it comes out at forty percent to thirty seven percent, respectively. It is very likely that the next report will show more creativity from the advertisers, and the spending budgets will make a dramatic shift, as the technology changes. Overall, there is still a major slump in the adoption of mobile ad campaigns.
While on PC-based Internet retailers are the top spenders of advertising dollars, on the mobile platform, there were only two that made it to the top ten list. Also, while American Express ranks top as the top single advertisers for PC Internet, it only ranked 30 in the mobile category. Here's the complete top ten list of advertisers in the mobile category: Progressive Insurance, AT&T, Microsoft, Verizon, Capital One, Comcast Corporation, LowerMyBils, Toyota, Amazon and TransUnion.
Anyway, it might surprise you to know that the top advertisers in the PC Internet category do not spend as much in mobile advertising. Such is the case of American Express. While it is the top single advertiser on regular Internet, it's at number 30 in mobile advertising spending. And there are many other big companies that are showing that kind of gap in regular Internet versus mobile Internet advertising. All that is expected to change, however, as more people turn to their smart phones instead of logging on to their computer in order to use the Internet.
If you're a company with a huge advertising budget, it would really pay if you spend some of your advertising budget in mobile advertising. Find a web developer who can create a great mobile ad so you can attract new customers.
Mobile internet is expected to increase in popularity within the coming years. Nobody expects it to slow down any time soon, even with new Internet gadgets like the smart watch.
From the top one thousand mobile advertisers, the majority of campaigns are bought programmatically versus desktop. In terms of percentage points, it comes out at forty percent to thirty seven percent, respectively. It is very likely that the next report will show more creativity from the advertisers, and the spending budgets will make a dramatic shift, as the technology changes. Overall, there is still a major slump in the adoption of mobile ad campaigns.
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