If you want to talk about marketing in general, think about the many different ways that it can be put to use. There are various companies that will be able to look into TV, radio, and what have you. However, what about those who are able to go the extra mile, seeing as though there are certain entities that will use various environments to bring better efforts to the forefront? Knowing that these efforts have become popular, how is it that online marketing companies will be able to look into them?
This has become an idea that came to my attention when I saw the way that "Carrie" has been able to be promoted. New York City has a small coffee shop that was put to use for the sake of a live prank, able to play out a Carrie-like scene all the while. Telekinesis, at least in the eyes of the patrons at that time, was carried out in front of them. It's apparent that this kind of occurrence can stir many emotions and translation into popularity on the Internet has been, to say the least, tremendous.
Take into consideration that there have been more than 25 million views, as of this article, making it one of the most successful marketing campaigns for a movie out there. I think that most people enjoy seeing an elaborate prank play out in front of them and being able to see how it was put together is something that cannot be overstated. Perhaps there is legitimate fear in that situation and individuals cannot help but to embrace it. That, to me, is the essence of horror and one that online marketing companies can claim is a viable one.
It's not like this is the first case of live marketing, as online marketing companies would be able to tell you. When "The Simpsons Movie" released a number of years back, there were marketing efforts done alongside 7-Eleven stores. The fact that many of these stores transitioned into Kwik-E Marts for the sake of promotion is a great move and easily one of the most recognizable out there. Such efforts are supported by companies, involved in the field of networking, along the lines of fishbat.
Marketing, in my mind, is something that can be done properly with the best results coming to the forefront. Performances like the one done for the "Carrie" remake is something that cannot be overstated. It did very well in not only grasping at the fear of the patrons in the coffee shop at the time but the attention of those who cannot help but consider themselves Internet enthusiasts. This example of advertising is one that will be hard to beat, even with other movies coming about later on.
This has become an idea that came to my attention when I saw the way that "Carrie" has been able to be promoted. New York City has a small coffee shop that was put to use for the sake of a live prank, able to play out a Carrie-like scene all the while. Telekinesis, at least in the eyes of the patrons at that time, was carried out in front of them. It's apparent that this kind of occurrence can stir many emotions and translation into popularity on the Internet has been, to say the least, tremendous.
Take into consideration that there have been more than 25 million views, as of this article, making it one of the most successful marketing campaigns for a movie out there. I think that most people enjoy seeing an elaborate prank play out in front of them and being able to see how it was put together is something that cannot be overstated. Perhaps there is legitimate fear in that situation and individuals cannot help but to embrace it. That, to me, is the essence of horror and one that online marketing companies can claim is a viable one.
It's not like this is the first case of live marketing, as online marketing companies would be able to tell you. When "The Simpsons Movie" released a number of years back, there were marketing efforts done alongside 7-Eleven stores. The fact that many of these stores transitioned into Kwik-E Marts for the sake of promotion is a great move and easily one of the most recognizable out there. Such efforts are supported by companies, involved in the field of networking, along the lines of fishbat.
Marketing, in my mind, is something that can be done properly with the best results coming to the forefront. Performances like the one done for the "Carrie" remake is something that cannot be overstated. It did very well in not only grasping at the fear of the patrons in the coffee shop at the time but the attention of those who cannot help but consider themselves Internet enthusiasts. This example of advertising is one that will be hard to beat, even with other movies coming about later on.
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