Google's algorithm is constantly being tweaked to meet the needs and wants of their search engine and making sure it is based on merit. With the addition of the 'NoFollow' tag that ensures paid links do not become a source of higher search engine results, it has become difficult to move forward with content marketing. At least, this is what certain content marketers are trying to profess, but it could not be any further from the truth. Content marketing is more than just these paid links and lets take a glance at how this is a reality.
Typically when you have the no follow links on a site, it is going to be ranking well. Since the links are seen as no follow, the search engines know the other website has no personal gain to let people link from it. So they tend to provide accurate information that will help people in getting to have useful information because they are not looking to get a link to their website in the search engines eyes.
The good news is that the marketers should not allow Google's new rules discourage their marketing efforts. When content marketing is done correctly, sponsored links can still provide amazing benefits for your brand. It is effective if you make sure that you have your priorities in order when you are working on your SEO efforts. Remember that content is still important.
While most of the time an Internet marketer will want to avoid no follow links, they need to realize these can help them in getting the search engines to realizing they are not just trying to increase their rank by getting more links. Instead, these links are going to help the websites rank higher because the site is not going to be seen as trying to game the system.
It can almost become insulting to try and deceive the target market and lead to reduced traffic because the content should be professional and well put together. The days of winging it and going with anything are long gone.
Typically when you have the no follow links on a site, it is going to be ranking well. Since the links are seen as no follow, the search engines know the other website has no personal gain to let people link from it. So they tend to provide accurate information that will help people in getting to have useful information because they are not looking to get a link to their website in the search engines eyes.
The good news is that the marketers should not allow Google's new rules discourage their marketing efforts. When content marketing is done correctly, sponsored links can still provide amazing benefits for your brand. It is effective if you make sure that you have your priorities in order when you are working on your SEO efforts. Remember that content is still important.
While most of the time an Internet marketer will want to avoid no follow links, they need to realize these can help them in getting the search engines to realizing they are not just trying to increase their rank by getting more links. Instead, these links are going to help the websites rank higher because the site is not going to be seen as trying to game the system.
It can almost become insulting to try and deceive the target market and lead to reduced traffic because the content should be professional and well put together. The days of winging it and going with anything are long gone.
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YouTube.com - Blog Defender 2014 is a news review site that reveals the truths & myths by providing a Blog Defender 2014 Review.
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