It is apparent that Millennials are really watching the food channels. According to Google statistics, the YouTube watchers from the ages of 18 to 34 are watching 30 per cent more videos on food than any other demographic. This dynamic is helping to drive the growth of food channel subscriptions over the past year.
A 59 percent growth in the content of YouTube's food and recipe content has been the result of this group's interest, as the social engagement, likes, shares, and commenting, has jumped markedly. The Millennial moms and dads also buy the products that that see on YouTube and learn more about and how to prepare recipes from them. Of the moms, 68 per cent of them buy the products the see on the videos, while 42 percent of the dads follow suit.
Many of the brands are finding great success by focusing their ad campaigns around the topics and content relating to the food shown on the videos. After all, the Millennials are simply adapting to a good thin. They lead busy lifestyles, with raising their families and pursuing their careers, and a video presentation is how they receive much of their information anyway. Has anyone ever heard of a webinar?
The allure of YouTube is simply that more information can be given in a more informative and real life manner, by showing how to accomplish things, as in this case, how to prepare a meal. It is much easier to show someone how to prepare a Thanksgiving dinner, than it is for them just to read about it.
New research tells us that these folks are fueling the foodie culture and they like the ease of learning and procuring from YouTube. They are loyal to brands, passionate, and become highly engaged. No longer are they so much inspired by the cookbook mentality, as they are by "seeing the recipe prepared in action" by the YouTube video.
Here's something that may or may not be surprising to you based on how well you know millennials: apparently they really love YouTube food channels to the point that they're the reason the sub-industry has seen a 280% growth in subscriptions. As you probably know, YouTube food channels are some of them most popular and the entire channel, and finding out that millennials are behind it is quite fascinating.
A 59 percent growth in the content of YouTube's food and recipe content has been the result of this group's interest, as the social engagement, likes, shares, and commenting, has jumped markedly. The Millennial moms and dads also buy the products that that see on YouTube and learn more about and how to prepare recipes from them. Of the moms, 68 per cent of them buy the products the see on the videos, while 42 percent of the dads follow suit.
Many of the brands are finding great success by focusing their ad campaigns around the topics and content relating to the food shown on the videos. After all, the Millennials are simply adapting to a good thin. They lead busy lifestyles, with raising their families and pursuing their careers, and a video presentation is how they receive much of their information anyway. Has anyone ever heard of a webinar?
The allure of YouTube is simply that more information can be given in a more informative and real life manner, by showing how to accomplish things, as in this case, how to prepare a meal. It is much easier to show someone how to prepare a Thanksgiving dinner, than it is for them just to read about it.
New research tells us that these folks are fueling the foodie culture and they like the ease of learning and procuring from YouTube. They are loyal to brands, passionate, and become highly engaged. No longer are they so much inspired by the cookbook mentality, as they are by "seeing the recipe prepared in action" by the YouTube video.
Here's something that may or may not be surprising to you based on how well you know millennials: apparently they really love YouTube food channels to the point that they're the reason the sub-industry has seen a 280% growth in subscriptions. As you probably know, YouTube food channels are some of them most popular and the entire channel, and finding out that millennials are behind it is quite fascinating.
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