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Tips In Making Your Custom Trade Show Displays Shine

By Phyllis Schroeder


There are numerous industries these days that are looking for marketing strategies that are effective for their business. One of the many marketing strategies that can be used nowadays is the use of custom trade show displays. No matter what field it is, be it healthcare, insurance, government, education, technology, or food, the tradeshow should be a good option for marketing.

You should make sure that your products are highlighted well in the said display. You must make sure that you do this right so that you can make your target market notice you. In that case, you better take note of some tips that are helpful in this endeavor. Here are some of the tips that can make you shine with the said showcase.

First, you have to develop a theme. The theme that you use does not have to be expensive or elaborate. What you should display should be related to your business or sales pitch. If you are selling laptops, then you better make the display relevant to the product that you are selling in your business.

There are audio-video materials that you should be able to use in the said showcase. You must make good use of these, ensuring that the said materials are interactive, engaging, and informative. The more you make the said materials that way, the more you can catch their attention. It should make your target market flock to your booth.

Special effects can be added to your booth so that it highlights the flagship products you plan to offer to your market. You can install it in the booth together with the video and audio materials that are necessary for the display. Pick out the best special effects that you can find to improve the value of your booth.

Music is also a requirement for the showcase. The music that you choose to play during the showcase should be relevant to your company as well as to your sales pitch. You have a wide variety of music to choose from, ranging from metal to slow rock. It is up to you to decide which music is suitable for the business.

Do not forget to prepare promotional items. These promotional items can be anything. They can be calendars, t-shirts, candles, imprinted pens, mugs, and even badges. The said promotional items should have the name of the company as well as its logo. That way, you can remind the target market about your company every time they see it.

Have a mascot during this event. A mascot is the one who will catch the attention of the market. You will have to hire an employee specifically for this task. When you plan to hire the mascot, also prepare a costume. To cut down on the cost for this, you should rent out a proper costume for a mascot to wear.

You might be able to afford hiring celebrity spokespeople. There is no need to pay a huge sum just to get the top celebrities in the country. It should be fine for you to hire just the local celebrities. Hiring local celebrities as spokespeople for the business should be a good move, especially since it is cheaper compared to alternative of hiring top celebrities.




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