One big trend in off-page SEO (Search Engine Optimization) is to be sure that the links to your website are real. There was a time when the wholesale manufacturing of links and link farms was rampant across the Internet, and most of them were basically illegitimate.
Conversion Rate Optimization - Don't overlook this! An important aspect of selling products and services online is providing your visitors with unique and compelling content, and also directing them to an effective sales funnel.
Some websites have been penalized because they took the wrong direction and just threw up lots of links from dubious sources.
One strategy that is proving successful is to have a "super blog" that is well written and have it become a fount of information, that really is a point of reference that people want to refer to as a good source, and have the blog point to your website. The blog should be attracting lots of organic comments and posts, so as to validate the blog to Google that the incoming traffic is real.
Content Management - This is a vital aspect these day, due to recent changes in search engine algorithms, which reward quality content. Not so long ago, poor content without any relevance could still drive traffic, even if it was full of nothing but keywords and back-links. Today, things are not so easy. Providing your visitors with unique and relevant content is key in building good in-bound links.
Now with the advent of Panda and Penguin there is some real teeth in the process, and it is forcing people to focus more on the delivery of good content. You are going to have to build an audience and a following and develop trust with that audience to continue maintaining a ranking.
Conversion Rate Optimization - Don't overlook this! An important aspect of selling products and services online is providing your visitors with unique and compelling content, and also directing them to an effective sales funnel.
Some websites have been penalized because they took the wrong direction and just threw up lots of links from dubious sources.
One strategy that is proving successful is to have a "super blog" that is well written and have it become a fount of information, that really is a point of reference that people want to refer to as a good source, and have the blog point to your website. The blog should be attracting lots of organic comments and posts, so as to validate the blog to Google that the incoming traffic is real.
Content Management - This is a vital aspect these day, due to recent changes in search engine algorithms, which reward quality content. Not so long ago, poor content without any relevance could still drive traffic, even if it was full of nothing but keywords and back-links. Today, things are not so easy. Providing your visitors with unique and relevant content is key in building good in-bound links.
Now with the advent of Panda and Penguin there is some real teeth in the process, and it is forcing people to focus more on the delivery of good content. You are going to have to build an audience and a following and develop trust with that audience to continue maintaining a ranking.
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