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Tips On Effective Banner Advertisements - Ebb And Flow

By Ramzey Shawar


Banner advertising is something that you should try if you are focused upon earning money with online advertising. It used to be extremely easy to make money with this type of advertising, but over the years, banners became ineffective. In the last few years, however, banner advertising is beginning to trend upwards. Many people believe that it has to do with the fact that videos are so popular today.




When you are designing banners, you may have seen some of the newer ones that pop out from the side. You may have been reading an article for quite some time, before they miraculously appeared. Perhaps the banners were at the top of the page, or a pop-up was displayed with a large rectangle 336 x 280 ad showing you something to buy. And if you return to the page at a later time, the advertisements are seldomly the same.

If you have ever heard of a swipe file, this usually pertains to email marketing or creating copy for advertising. Essentially, you are looking at advertisements that have worked in the past, and based upon their performance, by emulating some of that material, you can sometimes have similar levels of success. When looking at banner advertising, the key to succeeding with this strategy is to monitor what other people are using for banner ads for specific products.

If you do a search for a particular item that you would like to sell, you may find affiliate websites that are using different banner ads. If you see these ads constantly, for weeks or months, you can almost guarantee that a similar design will work for you. This strategy is also used when people create T-shirts to sell on the Web, simply making modifications to what has been successful before.

The benefit of using banners is that you can become as creative as possible, utilizing even basic marketing skills to generate sizable proceeds from your efforts. Hopefully you will use animated banners and text banners to successfully create a profitable business online, or take an existing business to an even higher level.




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