It is possible that Google may be worried about certain social networks that have taken a world by storm in the last few years. Google used to reign supreme in regard to their ability to command the most people visiting their website to search for information, and also was the primary place that most people used PPC advertising.
Times have changed, and social media has now become much more popular than searching for items on the web. Likewise, advertising through companies like Facebook have really given Google a run for the money because of the social aspect of this type of advertising. Let's look at why social sites are a threat to Google, and how you can capitalize on the benefits of using social media today.
Despite the fact that Yahoo also had a hold in the search engine world, it's quickly lost its prominence in regard to Google. Therefore, Google is having trouble competing against Facebook and Twitter because they have created something absolutely unique in regard to social interactions online. Google Plus is Google's attempt to compete in this market, but because it came later on, it will never have a foothold these other two websites do.
Social media sites also allow people to get personalized search results. If someone wants to know more about a movie, or would like to get a book recommendation, they're far more likely to use social media than Google. They can ask their friends answers to the questions and get answers tailored directly to them. Google can't provide that.
Plus, the Google Plus platform is clunky and hard to understand in comparison to how easy Facebook and Twitter are to use. That is why Google will continue to lose its foothold in social media circles, and the other companies will continue to thrive.
Times have changed, and social media has now become much more popular than searching for items on the web. Likewise, advertising through companies like Facebook have really given Google a run for the money because of the social aspect of this type of advertising. Let's look at why social sites are a threat to Google, and how you can capitalize on the benefits of using social media today.
Despite the fact that Yahoo also had a hold in the search engine world, it's quickly lost its prominence in regard to Google. Therefore, Google is having trouble competing against Facebook and Twitter because they have created something absolutely unique in regard to social interactions online. Google Plus is Google's attempt to compete in this market, but because it came later on, it will never have a foothold these other two websites do.
Social media sites also allow people to get personalized search results. If someone wants to know more about a movie, or would like to get a book recommendation, they're far more likely to use social media than Google. They can ask their friends answers to the questions and get answers tailored directly to them. Google can't provide that.
Plus, the Google Plus platform is clunky and hard to understand in comparison to how easy Facebook and Twitter are to use. That is why Google will continue to lose its foothold in social media circles, and the other companies will continue to thrive.
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