4th Generation Communications is probably one of the industries leaders in Online Marketing. In a previous interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was eye-opening. He stated that the best answer he could give is, you want to get your point across as fast as possible.
We reside in the digital age and our customers are being engulfed by information on a daily basis. Clients are being hit with text advertisements,, photos, banners and of course videos. The number of business owners fighting for clients attention is rapidly increasing.
As business owners/marketers it is our job to keep our clients attention as long as possible. We have to create content that draws them in and keeps them.
Videos are a bit harder than other forms of advertising like banners, text ads, and images. With those forms of advertising a individual is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little bit harder. Mostly we will not force our clients to click on our video to watch it, it is completely up to them.
Two Things Which Will Get Your Customers To Click On Your Video
There are two important aspects that you must get right to increase the chances of customers watching your video. You should first have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they look at the time of your video and it's an hour long, they are going to keep moving.
Videos that are under a minute will get played more frequently than a video that's two to three minutes. Although three minutes might not appear like a very long time, on the Web it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the everyday activities that they forget about things like brand naming. This is a vital side of your marketing program and may be regarded seriously, because in the long run it'll skyrocket your ROI.
We reside in the digital age and our customers are being engulfed by information on a daily basis. Clients are being hit with text advertisements,, photos, banners and of course videos. The number of business owners fighting for clients attention is rapidly increasing.
As business owners/marketers it is our job to keep our clients attention as long as possible. We have to create content that draws them in and keeps them.
Videos are a bit harder than other forms of advertising like banners, text ads, and images. With those forms of advertising a individual is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little bit harder. Mostly we will not force our clients to click on our video to watch it, it is completely up to them.
Two Things Which Will Get Your Customers To Click On Your Video
There are two important aspects that you must get right to increase the chances of customers watching your video. You should first have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they look at the time of your video and it's an hour long, they are going to keep moving.
Videos that are under a minute will get played more frequently than a video that's two to three minutes. Although three minutes might not appear like a very long time, on the Web it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the everyday activities that they forget about things like brand naming. This is a vital side of your marketing program and may be regarded seriously, because in the long run it'll skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build up your name brand and to push traffic to your website. Explainer videos are also another superb method to increase your leads.
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