YouTube video advertising system has been available since 2010, and while it has always been an efficient and effective way of generating targeted, opt-in views for video advertisements, the user interface and targeting options have, until recently, been a little confusing for many advertisers. That's why, on April 15th, Google updated the system to offer better and more flexible targeting options.
Details of Update: So, what will the new update be encompassing that the current version does not offer advertisers? The major focus for YouTube and its team has been to maximize the potential of these ads in accordance with the videos being searched. They want to optimize the video in a manner that leads to quality results financially.
This is where the update comes into play as the TrueView ads are designed to better the buying process for those who click the ads. It will make the entire process that much cleaner and crisper for viewers.
In-display ads are charged based on cost-per-view, while in-stream ads are run as a pre-roll before normal videos. Advertisers will not be charged for their ad being shown if the user skips the ads within the first few seconds. Views are counted only if the user watches the ad in its entirety (for short ads) or for more than 30 seconds for longer ads.
These format changes in ads and how they are targeted, were implemented since the 15th of April, so advertisers will have to select on which network they would like to display their ads, these can be on YouTube, YouTube search or Google Display Network at campaign level.
Details of Update: So, what will the new update be encompassing that the current version does not offer advertisers? The major focus for YouTube and its team has been to maximize the potential of these ads in accordance with the videos being searched. They want to optimize the video in a manner that leads to quality results financially.
This is where the update comes into play as the TrueView ads are designed to better the buying process for those who click the ads. It will make the entire process that much cleaner and crisper for viewers.
In-display ads are charged based on cost-per-view, while in-stream ads are run as a pre-roll before normal videos. Advertisers will not be charged for their ad being shown if the user skips the ads within the first few seconds. Views are counted only if the user watches the ad in its entirety (for short ads) or for more than 30 seconds for longer ads.
These format changes in ads and how they are targeted, were implemented since the 15th of April, so advertisers will have to select on which network they would like to display their ads, these can be on YouTube, YouTube search or Google Display Network at campaign level.
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