Google launched Smart Lists in order to automate the development of re-marketing lists. Google took all he data that is shared by millions of websites that opted in data sharing, anonymized the conversion data, and created Smart Lists. This automation promises to save the marketer time and effort from trying to put together a re-marketing list himself.
These lists are created using artificial intelligence that analyzes information gathered on the user like page depth, referrer, device, and browser. It looks at what the user actually does on the website, and calibrates a re-marketing campaign in AdWords. It figures out which users have a higher probability to convert when he visits the website later. Google updates the model everyday of users who have the most potential in converting. Based on this, the list adds or removes users to make the list a truly powerful marketing tool.
For websites with at 500 e-commerce transactions or more every month and at least ten thousand daily page-views, the Smart List will be customized to use only visit data on a particular website and how the visitors were directed to conversion on that specific website. Only that website has access to this customized information. There is no sharing of this new data, with every list unique.
Nonetheless, for your analytics results and transactions to matter, it is important that they are imported to AdWords. You can do this by combining your Smart Lists with AdWords' conversion optimizer using ROAS or CPA.
Smart Lists are meant to make re-marketing easier for beginners using this methodology. By offering Smart Lists, Google is making all marketers work smarter and quicker. Based on statistical analysis of this new information, the market can make a quick decision on future marketing campaigns and strike while the iron is still hot. Making sense out of a bunch of data takes time and effort. Smart Lists will continue to evolve for more advanced users and automate this manipulation of data into useful information that a marketer can use to grow his business.
These lists are created using artificial intelligence that analyzes information gathered on the user like page depth, referrer, device, and browser. It looks at what the user actually does on the website, and calibrates a re-marketing campaign in AdWords. It figures out which users have a higher probability to convert when he visits the website later. Google updates the model everyday of users who have the most potential in converting. Based on this, the list adds or removes users to make the list a truly powerful marketing tool.
For websites with at 500 e-commerce transactions or more every month and at least ten thousand daily page-views, the Smart List will be customized to use only visit data on a particular website and how the visitors were directed to conversion on that specific website. Only that website has access to this customized information. There is no sharing of this new data, with every list unique.
Nonetheless, for your analytics results and transactions to matter, it is important that they are imported to AdWords. You can do this by combining your Smart Lists with AdWords' conversion optimizer using ROAS or CPA.
Smart Lists are meant to make re-marketing easier for beginners using this methodology. By offering Smart Lists, Google is making all marketers work smarter and quicker. Based on statistical analysis of this new information, the market can make a quick decision on future marketing campaigns and strike while the iron is still hot. Making sense out of a bunch of data takes time and effort. Smart Lists will continue to evolve for more advanced users and automate this manipulation of data into useful information that a marketer can use to grow his business.
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