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Google Analytics Taken Out Of Beta

By Amar Khan


Universal Analytics was first offered in October, 2012. Google recently announced that they were taking the system out of the beta stage. The result is that all of the site's features, reports and classic tools are now available to everybody who wants them. This includes the remarketing and audience reporting features. The announcement made by Google included the following points:




Right now I don't think my website is really following its biggest potential. For the longest time I have suspected this, so when my friend told me I should try getting into the Universal Analytics beta, I went right for it. However, my application was denied by Google. They told me to wait until it was let out of beta and then apply again.

Now that it's out of beta, just about anyone can sign up. If you were already in beta, they assure everyone that the same level of service will be forthcoming, even as they deal with the influx of new signups. So, it's great for everyone! Google has a great track record in customer service, so I don't think that's anything people have to worry about.

There are some naysayers who believe that Universal Analytics isn't that great. I have heard from some of my colleagues that they haven't had much luck from this program. I'm thinking that maybe they aren't using it right. I've been researching this for such a long time - pretty much since it came out - that I'm fairly certain I know how to get what I want out of it. Google can't tell me no now! Who's with me in setting up an account?

Smartphones and tablets are becoming more popular and a significant portion of Internet users are browsing through website thanks to these devices. Using Universal Analytics should give you a more accurate idea of your outreach and help you get to know your audience better. Universal Analytics has been available for a while but not all the features were available to users. If you tried Universal Analytics while it was still in beta mode, you will notice a difference. Users who only tried Google Analytics should not have a hard time getting used to the new tool since they are very similar. Universal Analytics is a must have if you use a mobile website to market your product. This tool will give you an accurate idea of how many visitors you get, which platforms they use and help you establish a profile for your typical visitor.




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