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Marketing On Facebook? Try The Perfect Audience Platform Re-Targeting Solutions

By Ismail Abraham


If this is your first time to hear about the Perfect Audience platform, you should know that it's one company that serves mid-level online marketers. What they do is provide self-serve solutions that lets marketers manage their re-targeting campaigns. Re-targeting simply refers to targeting audiences again with ad campaigns.




The company first offered its product in 2012 but it recently offered a new version of its product. Right now, you can use it on Facebook in order to re-target audiences with your ad campaigns. How does it work? First, you connect your Google Merchant Accounts and then import product feeds.

When it first launched, the company's product was being used to get 300,000 on the market. Right now it is being used to promote 800,000 retail products. One of the most powerful features of the Perfect Audience platform marketing tool is its ad creator, which allows marketers to enter bytes of dynamic content like product name and price into their ad copy.

The new version of the product lets you segment your visitors based pages they already viewed, their location, and the time of day they looked at your ads. You can also prevent certain audiences from viewing your ads, like the people who already bought certain products.

The Perfect Audience platform regularly crawls the merchant's product feeds for the daily price and any changes in the inventory. This really is very convenient, especially when you compare it to manually updating the price on all web pages.

The company just launched the beta version of their Twitter version. The Twitter version allows online marketers to upload the data from their own CRM systems. This solution is available to online marketers who have at least 10,000 unique every month. You can get it for a flat monthly fee of $50. For those who are marketing on Twitter, the Perfect Audience platform recently released a Twitter version in beta mode.




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