Do you use Google Plus to interact with your audience? You can now use YouTube to upload your promotional videos and choose which Google Plus Circle you want to share this content with. Google Plus users have been able to share content with the member of a Circle since Google Plus was created but the YouTube videos can now be made private and accessible only to the members of a Circle.
Creating Google Plus Circles is a great way to organize your contacts. If you are a marketer, you can for instance create a Circle for your best customers and have another one for prospective customers so you can adapt your messages in function of your audience.
Making your video content exclusive is a way of making it more valuable in the eyes of your audience. If you share interesting videos with the members of a Circle, more clients will want to join this Circle and get access to the exclusive content. And this exactly what you would want as well.
This new features opens up a lot of possibilities and you will have to figure out the best way to integrate it into your marketing campaign. Ask yourself what kind of content would be perceived as valuable by the members of your Circles. Potential customers would for instance be interested in videos that demonstrate the products they are still hesitating about buying while existing customers would probably be more interested in learning about promotional offers that will help them save money on their next order.
Explore the different features of Google Plus and YouTube to figure out the best way to market your brand. If you feel that exclusivity is a great way to generate some interest for your products, create restricted video content.
Having access to exclusive content will make your audience feel valuable. Customers will see joining a Circle as desirable because of the exclusive content. Make sure you let your audience know that they can access more content by connecting with you on Google Plus and accepting invitations to join one of your Circles. Overall, this new feature allows you to connect Google Plus with your YouTube videos and make them exclusive. This could be a great way to generate some interest for your new products or make your customers feel valued.
Creating Google Plus Circles is a great way to organize your contacts. If you are a marketer, you can for instance create a Circle for your best customers and have another one for prospective customers so you can adapt your messages in function of your audience.
Making your video content exclusive is a way of making it more valuable in the eyes of your audience. If you share interesting videos with the members of a Circle, more clients will want to join this Circle and get access to the exclusive content. And this exactly what you would want as well.
This new features opens up a lot of possibilities and you will have to figure out the best way to integrate it into your marketing campaign. Ask yourself what kind of content would be perceived as valuable by the members of your Circles. Potential customers would for instance be interested in videos that demonstrate the products they are still hesitating about buying while existing customers would probably be more interested in learning about promotional offers that will help them save money on their next order.
Explore the different features of Google Plus and YouTube to figure out the best way to market your brand. If you feel that exclusivity is a great way to generate some interest for your products, create restricted video content.
Having access to exclusive content will make your audience feel valuable. Customers will see joining a Circle as desirable because of the exclusive content. Make sure you let your audience know that they can access more content by connecting with you on Google Plus and accepting invitations to join one of your Circles. Overall, this new feature allows you to connect Google Plus with your YouTube videos and make them exclusive. This could be a great way to generate some interest for your new products or make your customers feel valued.
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