Recently, the Chinese company AppFlood released a detailed report on Android mobile advertising. They gathered data from more than 400 million smartphones around the world. While their global data may not provide an accurate picture of the Android market in every region, it's extremely informative. According to their report, the majority of the ad revenue that's being generated comes from interstitials. This includes videos and some types of rich media content. This category makes up a whipping 70% of global ad revenue.
The interstitials category wasn't fully separated from other categories. AppFlood also had a category entirely for rich media, and their data showed that it's steadily gaining. It's looking like video and rich media content is truly the future of mobile advertising.
But while this data is fascinating, it's clear that the report is far from perfect. Even though AppFlood looked at hundreds of millions of phones, the majority of the data they studied came from Asia. The region that came in second was the Middle East, which almost certainly isn't a dominate force in global app traffic.
In the same way, mobile advertisers are using video to generate revenue from people that have smart phones. In regard to the report that was released, referencing interstitials, this is representative of people that are viewing videos on their phone, and clicking on the ads that they see.
Although there are many other ways to advertise online, and generate a substantial profit, the best way to do this, for cell phone advertising, is to use the power of video. If you have a business that you would like to boost in regard to profit and revenue, video is certainly the best way to go. Tapping into cellular customers is a huge arena that requires a medium that can capture their attention, with no better way to do this than by advertising your products and services using videos today.
These interstitial ads often include videos or rich content to grab the user's attention.Traditional mobile ads displayed on a webpage or within an app might be difficult to notice. Users see countless ads every day and have learned not to pay attention to them anymore. Interstitial ads represent a higher investment but they are a much better way to grab the user's attention since the ad is displayed on the totality of the page and it is not competing with other content.
The interstitials category wasn't fully separated from other categories. AppFlood also had a category entirely for rich media, and their data showed that it's steadily gaining. It's looking like video and rich media content is truly the future of mobile advertising.
But while this data is fascinating, it's clear that the report is far from perfect. Even though AppFlood looked at hundreds of millions of phones, the majority of the data they studied came from Asia. The region that came in second was the Middle East, which almost certainly isn't a dominate force in global app traffic.
In the same way, mobile advertisers are using video to generate revenue from people that have smart phones. In regard to the report that was released, referencing interstitials, this is representative of people that are viewing videos on their phone, and clicking on the ads that they see.
Although there are many other ways to advertise online, and generate a substantial profit, the best way to do this, for cell phone advertising, is to use the power of video. If you have a business that you would like to boost in regard to profit and revenue, video is certainly the best way to go. Tapping into cellular customers is a huge arena that requires a medium that can capture their attention, with no better way to do this than by advertising your products and services using videos today.
These interstitial ads often include videos or rich content to grab the user's attention.Traditional mobile ads displayed on a webpage or within an app might be difficult to notice. Users see countless ads every day and have learned not to pay attention to them anymore. Interstitial ads represent a higher investment but they are a much better way to grab the user's attention since the ad is displayed on the totality of the page and it is not competing with other content.
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