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How To Become Profitable With Self-Serve Twitter Ads

By Carl Lee


One of the latest developments in regard to Twitter is the fact that they have expanded into Latin America and Europe in 11 new countries. This is an effort to promote their new self-serve Twitter ads which have become exceedingly popular in recent months. Due to the ease of use with setting up your campaigns, and the low prices that they charge, people all over the world are realizing the power of Twitter, and tapping into its nearly 300,000,000 user base.



This is actually a beneficial move for small and medium-size companies because of how many people actually use this social networking platform. Over half 1 billion tweets are sent out every day, and with monthly active users approaching 300 million, it is beginning to rival the ability of Facebook to produce very targeted advertisements to people that fit specific demographics. Let's look at why this might be the best choice for you and your company by choosing to advertise with Twitter.

Targeting The Best Customers - Another benefit to using Twitter and its new self-serve Twitter ads is how easy it is to target specific demographics. You are able to target males, under 40, that only like specific hobbies, for example, making it very easy to settle in on a particular group of people that will be more than likely interested in what you have to sell. When it comes to advertising, you have to be able to access a phenomenally large group of people in order to get a select group that will be interested in what you have to offer. Plus, if they like what you are offering, especially if they buy it, they will more than likely share what they purchased with all of their followers, adding potential sales down the line.

Advertising Worldwide With Twitter - Now that Twitter has moved into so many different countries in Latin America and Europe, it is now becoming one of the more popular ways to advertise your products and services. It is very easy to set up self-service ads, and start making regular sales for your company.

Twitter has expanded this new service to more than 11 new countries starting from 04th September 2014. Small and medium sized businesses in the following countries are able to use this service to their advantage from this particular date. The Netherlands, Argentina, Guatemala, Ecuador, Chile, Columbia, Mexico, Peru, Belgium, Luxemburg and Italy are the countries that got this opportunity from the 04th of September 2014.

The Twitter Self-Serve ad platform was launched in the U.S. on 30th April 2013. This made available Twitter ads to all users within the U.S. Previously, advertisers had to be invited to use Twitter ads. They even had to spend a minimum amount of advertising money per quarter through the Twitter advertising platform. These stipulations were repealed with the introduction of the Self-Serve ad platform. This gave the opportunity to even small mom and pop shops to use the Twitter advertising platform to their advantage. You can go to your Twitter settings and start setting up a Twitter ad campaign immediately.




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