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Building Good Bilingual Strategic Communications

By Marlene Blevins


Strategic communications are the measures taken to ensure there is good planning on issues like public relations, advertisings and management communication. Bilingual strategic communications are the plans in the in strategic communication when available in two different languages. Some organizations operating in an area where two languages are commonly used, it would be necessary to write the plans correctly in both languages.

The professional communication laid out in the plan sometimes require professional communicators. This gives the organization or corporation confidence that each and every experience and message send to the clients leaves a good impression. These communicators can be translators who are able to clearly and correct translate between the two languages. They are an integral part of the organization.

To build a good strategic bilingual communication, a strong foundation is a must have for good performance and continued growth. Clearly stated purpose, the objectives and mission of the company should be drafted clearly and the recommended action course defined. Good strategies of communication are important mainly because in their absence confusion will prevail in the organization resulting to loss of resources such as money and time.

The integrated system an organization takes requires proper management communication for discipline within the corporations. This gets harder if there are two different languages of command within. But with a well planned bilingual communications system in place, everything goes smoothly according to the set standards. The management communications can then be adhered to.

Getting the rights tools is the next step in building a good system. A model of what/who/how should be used. This "what" model gives the experiences together with messages you intent to make. The ways of creating that model is "How" and the individuals to be used in the process constitute the "Who". That is the first step in getting to create a great bilingual communications strategy.

It is necessary to note that the decisions and actions taken to make consumers buy from you and the information the public gets to know about you company are all discussed in "what". The weaknesses and strengths which can be exploited in different communication channels are stated under the "How". The audiences targeted automatically fall under the "Who".

Once you are done with the tools you should start the development process. This is a lengthy process with different stages starting with the plan approval, where the whole plan is proofread and given a go ahead, then project initiation. It does not stop there with the next step being the concept development followed by creative development. The last step is production and distribution to all staff in the organization in the language they understand. The governance and metrics of performance should be clearly stated.

Creating the best of the bilingual strategic communication needs a dedicated team with the correct adornment in terms of skills required. Passionate employees will be better placed to develop excellent plans. This serves to reduce pressure on the leadership of the firm to make appointments for the most skilled leader in communication strategies for maintenance of the organization's system of strategic communication.




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