A few years ago the media was owned by a number of large corporations who controlled what you knew and how much. This trend has drastically reversed with the advent of common sense alternative media. It is cheap to setup and run, while at the same time it is very influential. This is attributed to several factors.
Specialized- outlets operating as alternative media are highly specialized in their content and style of delivery. They focus on a particular area and therefore have an audience that is ready to watch or listen. This is contrary to conventional broadcast where a station would air all manner of content through a single channel. It has created a loyal viewership and allowed such stations or platforms to handle issues with greater depth.
Specialization has created stations focusing on such content as drama series, soap operas, reality shows, music or games. It has created certainty because the viewers know that they will watch their favorite program anytime of day or night. It is a way of creating loyalty and a sense of belonging. Conventional media only allowed a few minutes which is considered unsatisfactory.
Cost of production- traditional broadcast was expensive because of equipment, office space and cost of producing programs. This has been altered by the advent of technology which makes it possible to record using devices like mobile phones. They come with applications that can be used to edit sound, graphics and images and still produce excellent results.
Expanding internet space- the internet has provided an excellent opportunity for starters to showcase their work. There are blogs for persons interested in text where they can launch their careers. Video streaming sites like youtube offer an excellent broadcasting platform for any audio, graphic or visual content. There are no charges to operate on these platforms yet the reach is incredibly global.
Social media- the response on such platforms is instant and genuine. Friends criticize the ideas as presented in demos. Some of the most influential sites include facebook, instagram and twitter. Such exposure and criticism is good before commercialization stage.
Domestication- audiences around the world are getting more interested in local content. This has created numerous opportunities for locals to generate exciting broadcast material. It is easily adopted by populations and is highly influencing decisions. This trend has seen the acceptance of different languages as a medium of broadcast. This has sidelined mainstream corporations and greatly reduced their share.
Instant reach- emerging platforms offer a chance to reach your audience without disrupting normal daily activities. News hours are not scheduled and rigid. It takes a few minutes to pass information across the globe and get feedback. Details are broadcast regardless of the time or location. This creates a sense of reliability compared to instances where one had to wait for scheduled bulletin.
Mainstream platform is quickly loosing its place as the source of information of choice. The audience is becoming more selective and finding alternative and cheaper ways to broadcast. These changes have given room for variety and allowed more people to share their ideas about life. The risk of being obsolete is real unless something drastic happens. This has created a world that is cheaper and freer.
Specialized- outlets operating as alternative media are highly specialized in their content and style of delivery. They focus on a particular area and therefore have an audience that is ready to watch or listen. This is contrary to conventional broadcast where a station would air all manner of content through a single channel. It has created a loyal viewership and allowed such stations or platforms to handle issues with greater depth.
Specialization has created stations focusing on such content as drama series, soap operas, reality shows, music or games. It has created certainty because the viewers know that they will watch their favorite program anytime of day or night. It is a way of creating loyalty and a sense of belonging. Conventional media only allowed a few minutes which is considered unsatisfactory.
Cost of production- traditional broadcast was expensive because of equipment, office space and cost of producing programs. This has been altered by the advent of technology which makes it possible to record using devices like mobile phones. They come with applications that can be used to edit sound, graphics and images and still produce excellent results.
Expanding internet space- the internet has provided an excellent opportunity for starters to showcase their work. There are blogs for persons interested in text where they can launch their careers. Video streaming sites like youtube offer an excellent broadcasting platform for any audio, graphic or visual content. There are no charges to operate on these platforms yet the reach is incredibly global.
Social media- the response on such platforms is instant and genuine. Friends criticize the ideas as presented in demos. Some of the most influential sites include facebook, instagram and twitter. Such exposure and criticism is good before commercialization stage.
Domestication- audiences around the world are getting more interested in local content. This has created numerous opportunities for locals to generate exciting broadcast material. It is easily adopted by populations and is highly influencing decisions. This trend has seen the acceptance of different languages as a medium of broadcast. This has sidelined mainstream corporations and greatly reduced their share.
Instant reach- emerging platforms offer a chance to reach your audience without disrupting normal daily activities. News hours are not scheduled and rigid. It takes a few minutes to pass information across the globe and get feedback. Details are broadcast regardless of the time or location. This creates a sense of reliability compared to instances where one had to wait for scheduled bulletin.
Mainstream platform is quickly loosing its place as the source of information of choice. The audience is becoming more selective and finding alternative and cheaper ways to broadcast. These changes have given room for variety and allowed more people to share their ideas about life. The risk of being obsolete is real unless something drastic happens. This has created a world that is cheaper and freer.
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