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Advice On How To Improve Your Facebook Marketing

By Gia Pendelton


It's vital to learn how to market your business on Facebook. Without a Facebook presence, you look less legitimate and miss out on many opportunities to connect with customers. If you aren't sure what to do, don't worry. With a little education, you'll soon be up to speed on how to market your business.

One method for generating interest in your business is by having a giveaway. You can boost your costumers and fans by offering something that they'd love to get. Update your Facebook page with the winners, and repeat this any time you want more fans.

Give your Facebook page a really strong theme. Know what your about and deliver it in the graphical look of your page. Remember, you have one chance at making an excellent first impression on your new Facebook guests. To turn them into real fans, you've got to deliver from the first page load. Answer all questions and reply to all comments. Try to answer their question with a helpful answer, and thank that person for contacting you. Share links to your site or FAQs page to help answer common questions.

A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.

Obviously, you are seeking to obtain more sales by marketing on Facebook. Set monthly sales goals for yourself. Thousands of likes mean nothing if they can't be converted to real money from sales. If your goals aren't being realized, your strategy may need adjusting.

Try turning your Facebook fan activity into advertising for your business page. You can use Facebook Sponsored Stories in the Facebook self-serve ad tool to do this. It basically turns the fans' activities into ads. It lets you promote your business via displaying positive updates from the fans that mention your business or promoting news feed stories about fans that "Like" your page.

Do not forget to put contact information on your business's Facebook page. This should include the same of your business, your phone number and the address of your business. If a person is interested in what they see on your Facebook page, it's crucial that they have your contact information to learn more.

Facebook is constantly changing things up, which is why it is so important for you to check out your data every now and then. Because of new algorithms, your posts may not be seen by everyone who likes your page. By keeping one eye on your data, you can figure out which posts reach the most people, and then you can tailor your content around that.

As you can see, Facebook marketing does take a bit of effort. Now that you know what to do, though, it should be pretty easy to get started. So get on your computer and create your first post today. If you use our tips, you will see success almost instantly.




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