One of the things we often hear from people is that internet marketing is dead. That is not the case at all, in fact we think email marketing is growing daily and more small businesses are starting to use email marketing as part of their daily activities. If you learn how to apply email marketing in your business correctly you will experience higher sale conversions. This article is all about showing you how to do that.
The very first thing we recommend you to do is that if you plan on doing email marketing you better be sure you are doing it right. There's a lot of small companies doing it wrong, things like buying email lists and sending unsolicited emails which is a big mistake. It can also be a costly mistake which is why we strongly recommend you use a double opt-in autoresponder to be sure you are not breaking any rules that can be very costly down the road.
The timing of your email promotions is also important, for example around the holidays you have to make sure you are sending promotions at the right times. Around the holidays people might not be checking their emails as often as regular days. With the exception of days like Black Friday or Cyber Monday where you can take advantage of those days to promote your products and services. We also recommend you limit the use of images in your emails because some email providers might mistakenly labeled your emails as spam and you don't want that.
The most important aspect of building an email list to promote your products and services is via the follow up process. Autoresponders are a great platform to automatically follow up with leads or potential clients for your business because you can schedule multiple emails to be sent for you on specific dates. This is perhaps one of the biggest benefits of having your own list.
Hopefully by now you have a much better idea on what to do and what not to do when it comes to email promotions. Using these simple tips you can easily leverage the use of email to power your business online and build a targeted list of email contacts. Take action and put this information to work for you.
The very first thing we recommend you to do is that if you plan on doing email marketing you better be sure you are doing it right. There's a lot of small companies doing it wrong, things like buying email lists and sending unsolicited emails which is a big mistake. It can also be a costly mistake which is why we strongly recommend you use a double opt-in autoresponder to be sure you are not breaking any rules that can be very costly down the road.
The timing of your email promotions is also important, for example around the holidays you have to make sure you are sending promotions at the right times. Around the holidays people might not be checking their emails as often as regular days. With the exception of days like Black Friday or Cyber Monday where you can take advantage of those days to promote your products and services. We also recommend you limit the use of images in your emails because some email providers might mistakenly labeled your emails as spam and you don't want that.
The most important aspect of building an email list to promote your products and services is via the follow up process. Autoresponders are a great platform to automatically follow up with leads or potential clients for your business because you can schedule multiple emails to be sent for you on specific dates. This is perhaps one of the biggest benefits of having your own list.
Hopefully by now you have a much better idea on what to do and what not to do when it comes to email promotions. Using these simple tips you can easily leverage the use of email to power your business online and build a targeted list of email contacts. Take action and put this information to work for you.
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