ko

www

Finding Entrepreneur Resources All Around You

By Lessie Kaufman


Here are some tips for how you can uncover hidden value and potential in places all around you, where other businesspeople might not even look. Think outside existing business habits and you'll learn to see potential entrepreneur resources everywhere. The innovation and creative thinking that make your business a success will serve you well when you're identifying and leveraging resources that can strengthen your company.

Leverage the expertise of your personal network. Experts come in all shades and stripes. While your life might not be full of people with fancy degrees, there's a good chance you have friends and family with lots to teach you. Think about the wise people you're connected to socially, and how you can use their knowledge to help you and your business grow.

Do you have a personal board of directors? This isn't the same thing as a board for your company, this is an advisory group just for you as an individual and a businessperson. Make a list of five people you know who give great advice, from five different perspectives, and plan to meet with these individuals at least twice a year for private check ins about your progress and your goals.

What businesses in your community do you spend money at as a customer? Any place where you have confidence in the product or service being sold can be a potential partner for your company. Too many business owners don't consider alliances with anyone outside their own direct field or industry. Thinking narrowly cuts off potentially beneficial relationships.

For example, a favorite dining establishment might be an ideal partner for an awards gala in your field. Ask if that restaurant might supply food to your guests at cost in order to raise visibility and reach new potential customers. The coffee shop you go to regularly may be happy to stock your company breakroom with free pastries in exchange for a reliable, exclusive contract to supply java to your meetings. Think creatively about possible win win scenarios, and remember that it never hurts to ask.

You may find resources within your already hired staff. Which of your employees may have unexplored abilities in their skill set? Get to know the people powering your business, and you may find unique talents and skills ideal for special project application, or growth ventures. Invest time in searching out the hidden treasures within the people you've already hired, and you just might strike a jackpot of resources where you least expect it.

Once you find an employee's unexplored potential, that passion translates into better work, longer hours, and more successful milestones, without you investing an extra dime. Ask your workforce what facets of their skills aren't challenged or engaged by the work they do each day, and listen to what they offer you. Try to look at your workers with new eyes, to see resources you might have missed.

When in doubt, log on. The internet is packed with helpful business to business resources for entrepreneurs at all stages of their careers, from bootstrapping novice to global leader. When you have a question, ask for help or advice. When you have an idea, do the research to see who else is chasing the same dream, how they are getting closer, and how you can surpass them.




About the Author:



No comments:

Post a Comment