There seems to be a correlation between using an advertising platform that targets social media and how much profit you can actually earn using their advertising platform. According to a recent study that was done which targeted three specific levels of Facebook ad spending, even with a control group that did not spend any advertising money at all, and using the same ads and landing pages, it was clear that there was a specific sweet spot, a correlation between advertising and the products and services offered, that led to profitable advertising campaigns.
The benefit of looking at information like this is that it can help you make a good decision in regard to your advertising budget, and whether or not your particular product or service will sell. By knowing that there is a high probability of more success with Facebook advertising, it will allow advertisers to spend a little more money to find that specific audience and targeted ad spend that will lead to higher profitability.
Data Service Company Information - A data service Company was actually used to look at different segments of demographics that were exposed to only Facebook ads. Likewise, this was compared against conversion rates that were obtained with paid search ads only. The difference seems to indicate that advertising on Facebook was a better way to go, providing better results for a lower ad spend. Although the cost of the advertising has risen as of late, the results have been much more profitable because of conversions and how the platform is able to target specific customers throughout its enormous user database.
Higher Conversions With Paid Search - The conclusion of the study basically showed that if people really wanted to improve their sales that they should spend more money on paid search with Facebook than with other advertising companies.
The tests that were done with look at a variety of factors including paid search conversions, the amount that people were paying for every click with in the Facebook network, and also the ads that either lead to other pages, or those that were outside of Facebook itself. What they found was that there is a sweet spot that can be obtained when you use this advertising.
This means if you spend too little, or if you are spending too much, your conversions, and your profitability, will suffer. Many people have said this for years such as those that would advertise using five dollars a day opposed to those that were using $20 a day. Those that were spending $50 a day did not have as good of conversions for specific keywords they were targeting opposed to those that were spending half as much.
The benefit of looking at information like this is that it can help you make a good decision in regard to your advertising budget, and whether or not your particular product or service will sell. By knowing that there is a high probability of more success with Facebook advertising, it will allow advertisers to spend a little more money to find that specific audience and targeted ad spend that will lead to higher profitability.
Data Service Company Information - A data service Company was actually used to look at different segments of demographics that were exposed to only Facebook ads. Likewise, this was compared against conversion rates that were obtained with paid search ads only. The difference seems to indicate that advertising on Facebook was a better way to go, providing better results for a lower ad spend. Although the cost of the advertising has risen as of late, the results have been much more profitable because of conversions and how the platform is able to target specific customers throughout its enormous user database.
Higher Conversions With Paid Search - The conclusion of the study basically showed that if people really wanted to improve their sales that they should spend more money on paid search with Facebook than with other advertising companies.
The tests that were done with look at a variety of factors including paid search conversions, the amount that people were paying for every click with in the Facebook network, and also the ads that either lead to other pages, or those that were outside of Facebook itself. What they found was that there is a sweet spot that can be obtained when you use this advertising.
This means if you spend too little, or if you are spending too much, your conversions, and your profitability, will suffer. Many people have said this for years such as those that would advertise using five dollars a day opposed to those that were using $20 a day. Those that were spending $50 a day did not have as good of conversions for specific keywords they were targeting opposed to those that were spending half as much.
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